The Edsel Affair is the original 1980 book by C. Gayle Warnock, Public Relations Director for the Edsel Division of Ford Motor Company. Traces the history and the personalities involved from cradle to grave of the Edsel. Internal memos, photos, tables and graphs, and an true insiders perspective from someone whose career endured and survived association with the Edsel. “In the euphoric fifties, Ford Motor Company developed a line of mid priced cars it hoped would halt the exodus on nouveau riches to more costly marques manufactured by archival General Motors. What happened to this effort is the basis for an unusual story of ambition, jealousies and management errors that brought an early end to a quarter of a billion dollar project, a product expenditure unheard of in those days.”
Prices Subject to change: Hardcover $47.00 Each | This book has been out of print for a number of years and is sometimes not available on Amazon. You could also try eBay and other used book sites.